Yekemi Otaru

Strategic Marketing Director
YOI Marketing

Yekemi has spent over 11 years in various engineering, technical sales and marketing roles in a B2B environment. Previous employers are such industry giants as Schlumberger, General Electric and most recently, Lloyd's Register. Yekemi’s core expertise lies in developing and implementing methodologies to capture market, customer & competitive intelligence into strategy; new product introduction (NPI) alignment; strategic planning (market sizing estimation/forecasting); voice of customer interviews and developing diagnostic tools for vertical integration opportunities.

Yekemi is an Engineer, Marketing Strategist, Social Amplification Evangelist and a Digital Innovation Researcher. She is the Author of The Smart Sceptic's Guide to Social Media in Organisations (Rethink Press, 2016), where she first introduces the Smart Sceptic® Framework for employee advocacy support. Recently, she founded YO! Marketing™, a digital and strategic marketing agency working with engineering, technology and manufacturing companies.

Yekemi will lead a case study interactive on “How to Use Measurable Social Strategies to Create Awareness and Engage Customers – Using your Team to Spread the Word”.

Check out the incredible speaker line-up to see who will be joining Yekemi.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

16:50 Case Study Interactive : How to Use Measurable Social Strategies to Create Awareness and Engage Customers – Using your Team to Spread the Word

Yekemi has spent over 11 years in various engineering, technical sales and marketing roles in a B2B environment. Her core expertise lies in developing and implementing methodologies to turn market, customer and competitive intelligence into strategy; new product introduction (NPI) alignment; strategic planning (market sizing estimation/forecasting); voice of customer interviews; and developing diagnostic tools for vertical integration opportunities. Before moving into roundtable discussion groups, she will reveal:

From social marketing to social selling: why training is key to engaging customers the right way
Measurement and mapping: what key demonstrators are essential to support social marketing in the B2B environment?
Imported from B2C, why social selling is a must in B2B with a higher open rate, how is content key in nurturing leads in the B2B sales environment?
Why is inbound marketing key to circumvent adblockers?
Beyond awareness creation, how is inbound marketing a cornerstone of the digital strategy?
How to engage with your customers and make your content relevant to them