Vasuki Muralidhar

Head of eCommerce
Fabory (Grainger)

In his current role, Vasuki is building the ecommerce team and leading the strategic shift from traditional to digital business models. He is also creating and running a team of digital natives to grow market share and increase revenue of the Fabory business in the online channel.

Vasuki is passionate about transforming business in the intersection of (digital) marketing and technology. He has a ground up experience from building (developer) digital commerce solutions to commercially deploying marketing initiatives in hyper connected world that feeds of data. He has a hands on understanding of how digitization influences the blurry lines between sectors and functions within the organisational strategy.

His expertise lie in Email marketing; PPC and display; B2B site search and merchandising; and Customer experience and insights.

Vasuki will tell us how Fabory deals with “Channel Shifting: How can you Increase Customer Adoption Rates to Grow Your Customers’ Digital Engagement?” on 8 December.

Check out the incredible speaker line-up to see who will be joining Vasuki.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

16:00 Panel discussion - Distributor Focussed: How to Improve Communication between Manufacturers and Distributors Around Content - What Do Distributors Want and How Do They Want it?

Vasuki is building the eCommerce team at Fabory and leading the strategic shift from traditional to digital business models. He is also creating and running a team of digital natives to grow market share and increase revenue for the Fabory business through the online channel. At 3M, Paul is responsible for strategic leadership and implementation of best-in-class digital content and customer experience. He leads a team of 50 web, content, design, print and publishing professionals based throughout Western Europe. Vasuki and Paul will discuss:

More work and same fee: What is the real incentive for manufacturers to provide better content to distributors?
Is data the new manufacturer’s online sales person?
When they ask for “as many details as possible” what do distributors actually mean?
Is there a way for manufacturers to control or infl uence distributors’ requirements in terms of PIM?
Is there a way for distributors to give manufacturers access to more customer data?
Is distributors’ technology a real impediment to sharing sales and customer data with manufacturers?

Day 2: 8 December 2016

Sunday, August 7th, 2016

09:50 Case Study: Channel Shifting: How can You Increase Customer Adoption Rates to Grow Your Customers’ Digital Engagement?

What are the key drivers of customer engagement and website adoption?
Is the internal sales network key to engage with the website and get customers to adopt the digital proposition?
How can you persuade offline customers to go online?
Are there some tested promotional activities that drive customer adoption?
Aligning with distributors’ promotion schedule and marketing calendar: does it work?
How to adapt adoption strategies to local idiosyncrasies
Are your customers less tech-savvy than B2C customers?