Valerie Thomassin

Managing a total budget of $17m with 80 direct reports based in Europe, US and off-shore, and executing on an additional $20m on behalf of the business units across the world, Valerie has created and currently leads Global Marketing Shared Services with in-scope Demand Centre and Sales Enablement for Xerox Corp as well as the Marketing & Coms activities for Europe. She has transformed the marketing practice across Xerox with fully integrated marketing strategies and drives several global corporate cutting-edge programmes; has developed various marketing strategies with associated tactics for different offerings (hardware, software & BPO services) through several channels (direct sales force, resellers, social media, web) at European, Developing Countries and Global level; and has participated in the restructuring of several operating models to drive profitable growth in both mature and emerging markets.

Supporting a $18B revenue globally, Valerie’s speciality is to drive from strategy design to effective execution at Global or local levels. With a specific focus on demand generation creation, differentiated value propositions, digital marketing strategy and sales enablement with the objective to generate tangible measurable revenue, she is adept at change management: business transformation, vision development, global implementation & teams leadership. 

Valerie will lead a plenary case study revolution on 7 December on “How to Transform the Marketing Function so Digital Marketing is Seen as a Strategic Activity”.