Thomas Müller

Head of E-Commerce & Digital Marketing
Remmers

Expert of eCommerce and digital marketing in the B2B and B2C environment, Thomas head the entire digital transformation of the marketing and sales functions at Remmers. A strategist at his core, Thomas is adept at tackling all operational and tactical aspects of the transformation, from IT infrastructure to content marketing via tracking and conversation rates.

Thomas will take in the panel on How to Drive Traffic to your Landing Pages and Generate Demand to Reach more Potential customers.

Check out the incredible speaker line-up to see who will be joining Thomas.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

14:55 Case Study : How to Stay Ahead of B2B Trends and Beat Obsolescence to Create a Competitive Advantage

Peter has over 15 years’ experience in the roles of Art Director, Concept Developer and Leader of creative teams. Working with both B2B and B2C projects, his focus has been on the integration of communication concepts throughout international organisations, and the development of visual identity programmes and marketing campaigns. He will address:

As an executive, what are the options available to stay on top of new technological thoughts?
What can be learnt from other organisations before cutting edge technology becomes a trend?
Can B2B organisations leap-frog competition instead of chasing digital trends?
What is the B2B industry standard in terms of emerging technologies?

16:00 Panel Discussion: How to Drive Traffic to your Landing Pages and Generate Demand to Reach more Potential customers

An expert of eCommerce and digital marketing in both the B2B and B2C environment, Thomas heads up the entire digital transformation of the marketing and sales functions at Remmers. A strategist at his core, he is adept at tackling all operational and tactical aspects of the transformation, from IT infrastructure to content marketing via tracking and conversion rates. Passionate about digital marketing, Camille’s expertise lies in digital customer engagement and multi-channel management. Together, Thomas and Camille will discuss:

When working with hundreds of thousands of SKUs, what are the main ways to design an appropriate and efficient website structure?
Should user experience be the key focus governing the website structure design process?
What are the keys to enhance, improve and support SEO using your website structure?
When working across multiple countries and trying to adapt to local preferences: - How can website structure be optimized? - How can the optimum look and feel be determined?