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B2B Online Europe (past event)

07 - 08 December, 2016

44(0)20 73689332

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Sven Rydell, Marketing and Communications Director at OEM International
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Sven Rydell


Marketing and Communications Director
OEM International

Responsible for the development of marketing and communication of OEM at the Group level and in the subsidiaries, Sven’s main focus is on the strategy for digital communication and how to use different marketing tools to support sales and business development.

Check out the incredible speaker line-up to see who will be joining Sven.

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Day 1: 7 December 2016

Thursday, July 7th, 2016

14:55 Case Study: How to Create a Competitive Advantage through Product Experience: Website Structure and PIM in Support of the Customer Journey