Siamak Baharloo

Vice President Digital Marketing platforms
Sartorious

Check out the incredible speaker line-up to see who will be joining Siamak.

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Day 1: 7 December 2016

Thursday, July 7th, 2016

16:35 Panel Discussion - Manufacturer focussed: The Manufacturer’s Perspective: How to Optimise your Product Enrichment to Deliver Best-in-class Content and PIM

Benoit is responsible for Digital & eCommerce Strategy Definition for the group in France; Omnichannel coordination of digital projects; and Sales and Marketing support to partners in the field of eCommerce (Omnichannel Distributors and Pure Players). Before moving into roundtable discussion groups, Benoit and Paul will discuss:

How can manufacturers get rid of dirty data? What efficient ways exist to clean the master data in support of sound product enrichment?
Which solutions and platforms exist to support product enrichment and PIM?
How can manufacturers leverage existing tools to support content?
How can a true collaborative mind-set exist between manufacturers and distributors to drive customer engagement?

Earley Information Science (Representative tbc)