Siamak Baharloo


Vice President Digital Marketing platforms
Sartorious

Check out the incredible speaker line-up to see who will be joining Siamak.

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Day 1: 7 December 2016

Thursday, July 7th, 2016


16:35 Panel Discussion - Manufacturer focussed: The Manufacturer’s Perspective: How to Optimise your Product Enrichment to Deliver Best-in-class Content and PIM

Benoit is responsible for Digital & eCommerce Strategy Definition for the group in France; Omnichannel coordination of digital projects; and Sales and Marketing support to partners in the field of eCommerce (Omnichannel Distributors and Pure Players). Before moving into roundtable discussion groups, Benoit and Paul will discuss:

  • How can manufacturers get rid of dirty data? What efficient ways exist to clean the master data in support of sound product enrichment?
  • Which solutions and platforms exist to support product enrichment and PIM?
  • How can manufacturers leverage existing tools to support content?
  • How can a true collaborative mind-set exist between manufacturers and distributors to drive customer engagement?

Earley Information Science (Representative tbc)