Philippe Morin, Nordic Digital Officer at Air Liquide Nordic
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Philippe Morin


Nordic Digital Officer
Air Liquide Nordic

Check out the incredible speaker line-up to see who will be joining Philippe.

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Day 1: 7 December 2016

Thursday, July 7th, 2016


13:50 Panel Interactive: How Can you Drive Agile and Flexible Thinking in a Legacy Environment?

A demonstrated leader with a commercial mindset and experience from Brand and Marketing Communications, Business Development, Project Management and Business Control. Annika is famous for having been a key actor in the widely applauded Volvo Truck campaign “The Epic Split”. Passionate about how a strong brand contributes to profi tability, Annika knows the secrets behind executing a successful price increase. Eric is responsible for ERIKS’ digital marketing and sales strategy with a holistic approach that includes supply chain, business strategy and manufacturing. He has created a unique approach to achieving growth through ERIKS’ online portal. Philippe specialises in strategy & business development, sales excellence, people & project management, and business improvement at Air Liquide. In this interactive panel that includes roundtable discussion groups, Annika, Eric and Philippe will brainstorm:

  • Can mid to large scale organisations function like start-ups in terms of digital offering?
  • If technology is an enabler, is organisational structure a must?
  • Are legacy brands condemned to renounce digital agility?
  • From the waterfall approach to the scrum way, what can companies do?
  • When innovating and thinking outside the box, can digital deployment occur in weeks instead of months?
  • How to turn the back-office into a responsive and changing environment in support of the digital value proposition
  • How do pilot projects and pilot tests nurture digital agility?