Paul Cardno

Head of Content and User Experience for West Europe
3M

The 3M Company is an American multinational conglomerate corporation. With $30 billion in annual sales, 3M employs 90,000 people worldwide and produces more than 55,000 products.

At 3M, Paul is responsible for strategic leadership and implementation of best-in-class digital content and customer experience. He leads a team of 50+ web, content, design, print and publishing professionals based throughout West Europe.

His previous experience includes managing eCommerce and driving sales growth for 3M's Industrial business in the UK & Ireland, significant roles in 3M's Business Transformation programme and the global IT organisation, including spearheading the IT application development organisation in the UK & Ireland and the eBusiness and B2B IT organisation in EMEA.

Paul has extensive experience in eCommerce roles across the company including leading 3M EMEA’s web and B2B eCommerce capabilities and spear heading major business transformation initiatives within sales, marketing and supply chain and is currently in a commercial role focusing on driving growth through online B2B channels via a variety of business models.

Paul will moderate two discussions between manufacturers and distributers on Content and Product Enrichment on 7 December.

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

16:00 Panel discussion - Distributor Focussed: How to Improve Communication between Manufacturers and Distributors Around Content - What Do Distributors Want and How Do They Want it?

Vasuki is building the eCommerce team at Fabory and leading the strategic shift from traditional to digital business models. He is also creating and running a team of digital natives to grow market share and increase revenue for the Fabory business through the online channel. At 3M, Paul is responsible for strategic leadership and implementation of best-in-class digital content and customer experience. He leads a team of 50 web, content, design, print and publishing professionals based throughout Western Europe. Vasuki and Paul will discuss:

More work and same fee: What is the real incentive for manufacturers to provide better content to distributors?
Is data the new manufacturer’s online sales person?
When they ask for “as many details as possible” what do distributors actually mean?
Is there a way for manufacturers to control or infl uence distributors’ requirements in terms of PIM?
Is there a way for distributors to give manufacturers access to more customer data?
Is distributors’ technology a real impediment to sharing sales and customer data with manufacturers?

16:35 Panel Discussion - Manufacturer focussed: The Manufacturer’s Perspective: How to Optimise your Product Enrichment to Deliver Best-in-class Content and PIM

Benoit is responsible for Digital & eCommerce Strategy Definition for the group in France; Omnichannel coordination of digital projects; and Sales and Marketing support to partners in the field of eCommerce (Omnichannel Distributors and Pure Players). Before moving into roundtable discussion groups, Benoit and Paul will discuss:

How can manufacturers get rid of dirty data? What efficient ways exist to clean the master data in support of sound product enrichment?
Which solutions and platforms exist to support product enrichment and PIM?
How can manufacturers leverage existing tools to support content?
How can a true collaborative mind-set exist between manufacturers and distributors to drive customer engagement?

Earley Information Science (Representative tbc)