Mikael Lindblad

CMO
Nutrinovate

Commercializing a new innovative drug delivery platform within the nutraceutical business, Nutrinovate is merging new innovations with traditional and proven substances. Its first product, Reserol (Resveratrol boosting mucosal film), launched in April 2016.

Mikael has spent a majority of his career working in digital and media around the pharma industry, joining organisations the like of Recip AB, Meda Pharma and Omega Pharma.

His achievements include among other heading an 18 month change management project including digital training for product and marketing managers in 20+ countries.

Mikael will share his experience in choosing an eCommerce platform, presenting, comparing and contrasting the various existing options in the creative boardroom scheduled on 8 December.

Check out the incredible speaker line-up to see who will be joining Mikael.

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Day 2: 8 December 2016

Sunday, August 7th, 2016

14:25 CREATIVE BOARDROOM: How to Integrate Desktop and Mobile into your Existing IT Structure: SEO, Mobile Application, eCommerce Platform and System Integration

Mikael has spent the majority of his career working in digital and media in the pharma industry and his recent achievements include an 18 month change management project including digital training for product and marketing managers in 20 countries. He will facilitate this Boardroom by first sharing some ideas on:

How should you choose among the various propositions in terms of eCommerce platforms?
What are the key features that have to drive your decision process in selecting an eCommerce platform?
Bespoke vs ready-made: how to understand the real pricing options of eCommerce platforms
Short-term, medium-term and long-term vision: getting the balance right between your various objectives in building an online sales capability
Keeping up with the pace of technological change: understanding upgrade processes of eCommerce platforms