Mark Sutherland

Former Head, Digital & User Experience
SIG Insulation

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

13:45 Chairman Opening Address

Day 2: 8 December 2016

Sunday, August 7th, 2016

15:55 Panel Discussion: How to Make B2B Glamourous to Attract and Retain Millennials in Digital Marketing and eCommerce Transformation

Getting people with the right experience, who are industry experts but can also be eCommerce experts, who also have the brand at heart and understand technology - this is a big challenge. When it comes to merging three types of skills in one person – technical, digital and business – millennials are the most likely to fit the bill. Experts at driving change and bringing fresh ideas, how can the industry attract them to take over B2B roles usually located in manufacturing hubs? Join Thomas, Denis and Pascal as they brainstorm:

Location, location, location: are you located in a millennial-free zone and if so, what do you do?
Can B2B be as attractive to digital natives as B2C?
Change management, legacy environments and talent attraction: is your HR department working for or against you?
Pride, prejudice and millennials: is B2B the perfect environment for digital natives?