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B2B Online Europe (past event)

07 - 08 December, 2016

44(0)20 73689332

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Manlio Sanna, Global Principale at IMS Health
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Manlio Sanna


Global Principale
IMS Health

Until recently, Manlio was the Global Marketing Director at Carlsberg, where he led double-digit growth for 2 years in a row on their portfolio of Premium International brands, majorly driven by Digital Marketing. Before that, he had a successful 12-year career at P&G, where he was leading the company’s Fabric Care portfolio in Europe, and in his last role he was Head of Digital Marketing and e-commerce, accelerating P&G e-sales from single-digit increases to two consecutive years of growth rate above 25%. Manlio will use his knowledge of both B2B and B2C to chair the tracks on “Defining the Customer Journey” and “Developing Outstanding Brand Visibility” on 8 December.

Check out the incredible speaker line-up to see who will be joining Manlio.

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Day 2: 8 December 2016

Sunday, August 7th, 2016

11:10 Chair's Opening Remarks

11:50 Case Study Revolution: How to Use Digital Tools to Transform the B2B Customer Workflow: Making Customers More Efficient and Driving eCommerce Performance

Jeremy’s extensive eCommerce and multichannel experience includes senior board level roles at Kingfisher, where he was Group Strategy Director, and at Mothercare, where he was Group Multichannel Director on the Executive Board. He also spent time at Screwfix where he was responsible for the company’s award-winning website. Today he will discuss:

  • What information must be shared across channels to ensure accurate mapping of the customer journey?
  • How can you share that information effectively?
  • Beyond prices and products, how can a client’s needs be understood and served across the channels?
  • What are the key metrics defining a consistent customer experience?
  • How can manual data input be minimised to reduce inaccuracies and costs when integrating your online and offline strategies?
  • How can data centres be configured to reduce the number of unnecessary interactions along the customer journey?
  • How can tracking and measuring be enhanced to gain end-to-end visibility across the customer journey?

13:25 Chair's Opening Remarks