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B2B Online Europe (past event)

07 - 08 December, 2016

44(0)20 73689332

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Kilian Veer, Former Head of Digital at QIAGEN
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Kilian Veer


Former Head of Digital
QIAGEN

QIAGEN is the leading global provider of Sample to Insight solutions to transform biological materials into valuable molecular insights. As of June 30, 2015, QIAGEN employed approximately 4,400 people in over 35 locations worldwide. Further information can be found at http://www.qiagen.com. 

After a career spanning PayPal, PwC and Bearing Point, Killian is now supporting Qiagen in becoming a fully fletched eCommerce oranisation. To that end he is working on defining QIAGEN's Global eCommerce strategy, Managing other strategic projects with total budget of over 5M US$, and recruiting of eCom and Management talents. 

Kilian will chair the entire Track B on 7 December.

Check out the incredible speaker line-up to see who will be joining Kilian.

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Day 1: 7 December 2016

Thursday, July 7th, 2016

10:55 Oxford Style Debate: Marketplaces will Compliment the Existing Manufacturer/Distributor Relationship and Add Value to the Industry

In a world where manufacturers can sell directly to end customers via marketplaces, what happens to the long-standing and loyal relationship of the organisation with its traditional channel partners? Is it possible for the new order to foster a new form of collaboration to the benefi t of the end customer? With so many blurred lines between the concept of client, competitor and partner, will the new landscape be defi ned by better access to data by all? James and Kilian sit on opposite sides of the fence and battle it out to deliver the winning argument.

FOR: Kilian Veer, Former Head of Digital Strategy, QIAGEN
  • Through marketplaces, manufacturers can access a wider breadth of customers
  • Manufacturers can also access brand new customers in new locales rather than through their legacy distributors
  • Marketplaces provide the manufacturers with better control of how their brand is represented online
  • Marketplaces allow greater access to customer data than distributors
AGAINST: Christian Matenaers, Head of Digital Marketing, Cromwell
  • Manufacturers cannot move into new opportunities where a well-established, long-service relationship exists with distributors
  • Marketplaces allow too much transparency between products which causes manufacturers to lose control of their pricing strategies
  • Marketplaces do not enable consultative selling
  • Marketplaces encourage lowest price buying whereby customers

MODERATOR: Eric Chemouny, SVP Sales EMEA, Mirakl

13:45 Chairman Opening Address