Floris Nijdam

1. How to create an excellent customer experience and why it is the USP of the future (Full)

In an exclusive setting we will be exchanging opinions, experiences and vision during the round table session, discussing the impact of customer experience on:

• B2B e-commerce and how CX will be the future unique selling point in B2B

• Increasing customer satisfaction by offering convenience/value through digital services

• Organizational challenges, how to implement solid digital governance in B2B organizations

Ferry Meijndert, CEO, Evident

FULLY BOOKED. Please contact Mascha Tamarinof ( 316 5266 7622 or tamarinof@evident.nl) for alternative options.

2. What can B2B Manufacturers and Distributors learn from B2C Digital Experiences?

Ed Rademeyer, Solutions Engineer, Usablenet

3. How to Manage the Digital Disruption of the Manufacturing Sales Cycle

• The long sales cycles and complex deals that define the manufacturing industry are going nowhere. But we’re now in a world where change is the new normal. This change, underpinned by technological advancement, has created a new reality for business buyers and manufacturers alike.
• But where buyers find themselves liberated, and less reliant on sales teams and local suppliers, businesses keen to grow market share (or even maintain share) find a new reality where the power and relevance they once took for granted has disappeared.
• It's no longer possible for manufacturers to tell their customers and prospects that they are the best option. Buyers are estimated to be anywhere between 60 and 80 per cent of the way through the buying journey before engaging with sales representatives. And when you factor in the global options now available to buyers, the challenge can start to feel overwhelming. But help is at hand, and it comes in the guise of the marketing department.
• Marketing is sales’ secret weapon, and the avenue through which manufacturers can seize back some control in the buying cycle.

Thomas Weyand Regional Sales Director Marketo

4. How to Empower your Customers with Digital Services and Stay Ahead of the Competition

• How to differentiate your business with Customer Experience (what are the practical tool you can use).

• The services surrounding your core proposition must be better then those of the competition

• Especially in B2B a lot of processes are still offline and self service options -if available- are often part of outdated user-unfriendly systems. In the meantime, your customers experience smooth digital services on a daily base in their private lives (UX standards of B2C have to be the standards of B2B).

Floris Nijdam, Senior Creative Consultant, Mirabeau