Florian Wegener

Vice President Global Head of eCommerce
QIAGEN

QIAGEN is the leading global provider of Sample to Insight solutions to transform biological materials into valuable molecular insights. As of June 30, 2015, QIAGEN employed approximately 4,400 people in over 35 locations worldwide. Further information can be found at http://www.qiagen.com.

Florian leads the digital transformation of QIAGEN by executing the eCommerce strategy and implementing a new digital marketing and sales platform. He built and heads the eCommerce organization being responsible for 250+ million US$ revenues reporting to the CFO.

Florian leads a cross-functional team consisting of Digital Sales, Marketing, Business Solutions, Digital Service, Analytics, Content Management and IT with 80 team members. He introduced agile development at the interface of eCommerce business and IT.

Florian will show us a step-by-step process to lead digital transformation throughout the organisation.

Check out the incredible speaker line-up to see who will be joining Florian.

Download The Latest Agenda

Day 2: 8 December 2016

Sunday, August 7th, 2016

11:10 SYNERGY WORKSHOP: How to Design, Implement and Control a Step-by-step Process for Digital Transformation

Florian leads the digital transformation of QIAGEN and heads the eCommerce organization responsible for $250m in revenues and reporting to the CFO. He leads a cross-functional team consisting of Digital Sales, Marketing, Business Solutions, Digital Service, Analytics, Content Management and IT with 80 team members. He also introduced agile development at the interface of eCommerce, business and IT. In this highly interactive session you will be divided into small working groups to address and find answers to:

Prioritization: how to design the order in which things are to be done
Pre-process: how to secure internal support and a sponsor for your digital transformation journey
Managing complexity: technology and processes at the service of data in modern organisations
Managing complexity: do you need a chief simplification officer for your digital transformation?
Tearing down silos and establishing boundaries between business units in support of digital transformation – the role of governance
How to build your digital transformation team
What partners are a must-have along the digital transformation journey?