Eric Croon

Global E-Business Director
ERIKS

ERIKS is an international industrial service provider offering a wide range of high-quality mechanical engineering components and associated technical and logistics services. ERIKS serves approximately 200.000 industrial customers (business-to-business), markets a range of more than 680.000 articles and sends out more than five million shipments every year. The ERIKS group currently consists of more than 65 group companies with branches in 28 countries.

After working with such industry leaders as Sandvik, Tradcom, VKW Kempen, Hercules Hydraulic Seals Europe BV, Eric joined ERIKS in 2013. His entrepreneurial spirit enables him to develop and implement the digital marketing and sales strategy needed for success. With a holistic perspective including supply chain, business strategy, and manufacturing, Eric has created a unique approach to achieving growth through ERIKS’ online portal.

Eric will share how he develops agile and flexible thinking to support technology and process in the B2B digital environment on 7 December.

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

13:50 Panel Interactive: How Can you Drive Agile and Flexible Thinking in a Legacy Environment?

A demonstrated leader with a commercial mindset and experience from Brand and Marketing Communications, Business Development, Project Management and Business Control. Annika is famous for having been a key actor in the widely applauded Volvo Truck campaign “The Epic Split”. Passionate about how a strong brand contributes to profi tability, Annika knows the secrets behind executing a successful price increase. Eric is responsible for ERIKS’ digital marketing and sales strategy with a holistic approach that includes supply chain, business strategy and manufacturing. He has created a unique approach to achieving growth through ERIKS’ online portal. Philippe specialises in strategy & business development, sales excellence, people & project management, and business improvement at Air Liquide. In this interactive panel that includes roundtable discussion groups, Annika, Eric and Philippe will brainstorm:

Can mid to large scale organisations function like start-ups in terms of digital offering?
If technology is an enabler, is organisational structure a must?
Are legacy brands condemned to renounce digital agility?
From the waterfall approach to the scrum way, what can companies do?
When innovating and thinking outside the box, can digital deployment occur in weeks instead of months?
How to turn the back-office into a responsive and changing environment in support of the digital value proposition
How do pilot projects and pilot tests nurture digital agility?