Eric Chemouny

Co-founder
Mirakl

Adrien is the co-founder of MIRAKL, which has become in less than three years the leading provider of online Marketplace technology. A serial entrepreneur and one of the world’s leading authorities on marketplace, retail and e-commerce, Adrien is a passionate and insightful speaker who has captivated audiences all over the world.

Check out the incredible speaker line-up to see who will be joining Eric.

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Day 1: 7 December 2016

Thursday, July 7th, 2016

10:55 Oxford Style Debate: Marketplaces will Compliment the Existing Manufacturer/Distributor Relationship and Add Value to the Industry

In a world where manufacturers can sell directly to end customers via marketplaces, what happens to the long-standing and loyal relationship of the organisation with its traditional channel partners? Is it possible for the new order to foster a new form of collaboration to the benefi t of the end customer? With so many blurred lines between the concept of client, competitor and partner, will the new landscape be defi ned by better access to data by all? James and Kilian sit on opposite sides of the fence and battle it out to deliver the winning argument.

FOR: Kilian Veer, Former Head of Digital Strategy, QIAGEN

Through marketplaces, manufacturers can access a wider breadth of customers
Manufacturers can also access brand new customers in new locales rather than through their legacy distributors
Marketplaces provide the manufacturers with better control of how their brand is represented online
Marketplaces allow greater access to customer data than distributors

AGAINST: Christian Matenaers, Head of Digital Marketing, Cromwell

Manufacturers cannot move into new opportunities where a well-established, long-service relationship exists with distributors
Marketplaces allow too much transparency between products which causes manufacturers to lose control of their pricing strategies
Marketplaces do not enable consultative selling
Marketplaces encourage lowest price buying whereby customers

MODERATOR: Eric Chemouny, SVP Sales EMEA, Mirakl