Denis Zekic

Group Digital Marketing Director
StepStone

Denis is a senior online specialist with over 18 years experience in both B2C and B2B digital sales and marketing sectors, and has led a multimillion turnover eCommerce and marketing operations including strategic implementation of digital channels across UK and other European countries. He is the Winner of E-Commerce Awards organised by the UK Government initiative "UK online for business" and has been on the B2B Online Europe advisory board and the keynote speaker for the second year running. His most recent appointments include Rexel, the benchmark in the global electrical market and world leader in the distribution of electrical equipment, as well as StepStone, one of the most successful online job boards in Europe today.

Denis will share with us his thoughts around millennials and how to attract them to the B2B online segment at the end of 8 December.

Check out the incredible speaker line-up to see who will be joining Denis.

Download The Latest Agenda

Day 2: 8 December 2016

Sunday, August 7th, 2016

11:50 Creative Boardroom: How to Capture Future Trends in Mobile Development to Create Growth

Denis is the Winner of an eCommerce Award organised by the UK Government initiative “UK online for business” and has been on the B2B Online Europe advisory board for 2 years running. He will lead today’s Creative Boardroom discussion by starting with the following points:

Are B2B customers as sensitive to mobile as B2C customers?
Out of the box app: is that the B2B answer?
Leveraging technological evolution: are B2B marketers equipped to select and use mobile technology?
How to standardise solutions using a single common denominator

15:55 Panel Discussion: How to Make B2B Glamourous to Attract and Retain Millennials in Digital Marketing and eCommerce Transformation

Getting people with the right experience, who are industry experts but can also be eCommerce experts, who also have the brand at heart and understand technology - this is a big challenge. When it comes to merging three types of skills in one person – technical, digital and business – millennials are the most likely to fit the bill. Experts at driving change and bringing fresh ideas, how can the industry attract them to take over B2B roles usually located in manufacturing hubs? Join Thomas, Denis and Pascal as they brainstorm:

Location, location, location: are you located in a millennial-free zone and if so, what do you do?
Can B2B be as attractive to digital natives as B2C?
Change management, legacy environments and talent attraction: is your HR department working for or against you?
Pride, prejudice and millennials: is B2B the perfect environment for digital natives?