Camille Bjorse

Marketing Communications Manager EMEA
IDEXX Laboratories

Camille arrived at IDEXX Laboratories after an impressive career spent at KPN and Sony. Camille’s expertise lies in digital customer engagement and multi-channel management. Camille will take part in the panel on driving traffic to landing pages scheduled on 7 December 2016.

Check out the incredible speaker line-up to see who will be joining Camille.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

16:00 Panel Discussion: How to Drive Traffic to your Landing Pages and Generate Demand to Reach more Potential customers

An expert of eCommerce and digital marketing in both the B2B and B2C environment, Thomas heads up the entire digital transformation of the marketing and sales functions at Remmers. A strategist at his core, he is adept at tackling all operational and tactical aspects of the transformation, from IT infrastructure to content marketing via tracking and conversion rates. Passionate about digital marketing, Camille’s expertise lies in digital customer engagement and multi-channel management. Together, Thomas and Camille will discuss:

When working with hundreds of thousands of SKUs, what are the main ways to design an appropriate and efficient website structure?
Should user experience be the key focus governing the website structure design process?
What are the keys to enhance, improve and support SEO using your website structure?
When working across multiple countries and trying to adapt to local preferences: - How can website structure be optimized? - How can the optimum look and feel be determined?