Bob Barr

Managing Director
Accenture Interactive

Bob began working with Accenture six and a half years ago (in a now integrated acquisition) after compiling a thirty-one and a half year career in progressively responsible technology sales, marketing and delivery roles. During his first career, Bob had the great fortune to lead several highly successful U.S. based B2B and B2C digital businesses for organizations in consumer software, media and entertainment, manufacturing, financial services and both federal and state government.

Today, as Accenture’s Global B2B Commerce Lead, Bob is responsible for assuring Accenture is positioned to provide industry leading digital transformation and operational support to global B2B and B2B2C enterprises across all customer segments. Bob personally supports several of these global clients on a week to week basis.

Academically, Bob earned his B.S. from the University of South Carolina (Magna Cum Laude, Phi Beta Kappa), his M.B.A. from The Wharton School at the University of Pennsylvania and attended the Advanced Management Program at Harvard Business School.

Check out the incredible speaker line-up to see who will be joining Bob.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

08:35 Chair Opening Remarks and Business Card Exchange

12:00 Oxford Style Debate : Online Offerings Will Shake up the Traditional B2B Sales Model

Surveys all concur in asserting that digital marketing and sales leaders all struggle with internal reluctance to the adoption of the digital model. Fear is the first dominant reason. Is it that traditional actors who have created their success stories in the analogue model feel like digital will render them obsolete? Has the question ever been asked at the strategic level: what is digital here for? To destroy or support the traditional sales model? In this head-to-head debate, Stephane and Julian will put forward opposite arguments and challenge each other on points of contention as they bid to win your vote. Who will convince you most?

FOR: Joost Louwagie,Regional lead global accounts BeNeLux & Country Manager Belgium Luxembourg, Herman Miller

The digital proposition creates new leads for sales, offline and online
The digital proposition allows you to reach a wider customer base and explore new geos
It is impossible to convert business without a previous touch point - today’s customer prefers to assess and make choices online

AGAINST: Ron Kessels, E-Business Director, Saint-Gobain Distribution

Digital sales are a threat to human capital
Our customers are used to analogue and enjoy the personal touch that comes with their own
There is no proven value that truly links the digital proposition to increased revenues

16:00 How to Enable Your Organisation to Think Digitally and to Increase the Monetization of Your Online Platform

The Accenture VIP Think-Tank is your opportunity to discuss the pressing digital issues you’re facing alongside you peers. An agenda of topics will be developed but the main goal is to have an unscripted and candid discussion.

15-20 of the industry’s top thought leaders to discuss the future of B2B digital and eCommerce
By invite-only or subject to evaluation on an individual basis