Bernhard Falch

Head of Online Marketing
Bosch Sicherheitssysteme

The Bosch division Security Systems is a leading global supplier of security, safety, and communications products and systems with more than 13,000 associates generating sales of roughly 1.7 billion euros in 2015.

Hands-on senior digital marketing manager with 15 years of professional experience in e-commerce and digital transformation in international context, Berhnard is an expert in all fields of marketing with focus on online, mobile, social, websites, CRM, analytics, product information management as well as agile project management.

Bernhard was led to Bosh Sicherheitssysteme after having spent years working for brands like Bertelsmann and Sony. He has a proven track record in revenue and traffic growth (organic + paid) plus other KPI improvements in digital business.

Bernhard will share his thoughts on how to develop sounds metrics and KPIs to get internal buy-in via testing and implementing pilot projects in the Case Study Revolution scheduled on 8 December.

Check out the incredible speaker line-up to see who will be joining Bernhard.

Download The Latest Agenda

Day 2: 8 December 2016

Sunday, August 7th, 2016

09:00 Interview Interactive: How to Build Measureable and Effective Tests and Trials that Support your Business Case and Value Proposition for Digital

Bernhard has 15 years’ experience in eCommerce and digital transformation with a focus on online, mobile, social, websites, CRM, analytics, and product information management as well as agile project management. In this opening Day 2 session he will detail the following before setting a challenge for you to brainstorm in small roundtable groups.

How can you remain competitive in a fast-moving digital world when so many eff orts are needed internally to access funding?
What are the diff erences between internal focus –and external focus –in terms of results?
How to shift from measuring eff orts to the tracking of results
What does it realistically mean to accurately demonstrate the concrete value generated by what has been done on the digital side?
Which elements of the digital value proposition are crucial to increase shareholder value?
Shifting the focus from key strategic account management to the digital off er demanded by customers: how to calculate your digital market print
How to get access to the data that is needed to get buy-in for your digital proposition