B2B Online Europe (past event)
07 - 08 December, 2016
44(0)20 73689332
Antoine Aranda
Chief Digital Officer
VWR
Check out the incredible speaker line-up to see who will be joining Antoine.
Download The Latest AgendaDay 2: 8 December 2016
Sunday, August 7th, 2016
09:25 Interview: Strategic Digital Transformation in Focus: How the IoT Will Power the Competitive B2B Digital Organisation
Interviewer: Antoine Aranda, Chief Digital Officer, Region South, VWR
Interviewee: Gunnar Schønfeldt, Sales Director, Stibo Systems
11:15 Creative Boardroom: How to Engage the Mobile Customer to Drive Growth – Getting Design and Deployment Right to Build a Competitive Advantage
VWR in France, Spain and Portugal. VWR is a leading global, independent provider of products, services and solutions to laboratory and production facilities.Leading a team of 15 associates who are in charge of digital consumer experience across all business touch points and the whole process of digital transformation. Main challenges often come from the large volume of product information that should be processed and how to drive the transformation in order to combine more efficiently the electronic and the traditional paper channels. He will facilitate this small-group Boardroom discussion by addressing:
- In what ways are mobile applications changing the way B2B businesses operate?
- Mobile as a marketing tool or as a sales platform: getting your B2B focus and investment right
- A tool to engage and help customers: what is the ROI of mobile applications in B2B?
- Product enrichment and content management: can mobile app development help distributors?