B2B Online Europe (past event)
07 - 08 December, 2016
44(0)20 73689332
Andrea Leiser
Head of Marketing
Distrelec Group AG
Check out the incredible speaker line-up to see who will be joining Andrea.
Download The Latest AgendaDay 2: 8 December 2016
Sunday, August 7th, 2016
14:15 Case Study Revolution: How to Protect Brand Consistency Online & Offline to Create Customer Awareness
- What defines a clear B2B brand value proposition?
- Are bundles the ultimate answer to win B2B customer confidence and support brand consistency?
- Beyond product, what are B2B customers really buying?
- How does value proposition complement functionality in B2B?
- What digital solutions will support the B2B customer even before they decide to buy?
- How can meaningful touch points be created ahead of the sales touch points to increase B2B customer confidence?
- How can digital marketers influence the B2B customer from brand awareness to hitting the website?
- How can the standard of customer excellence that is developed digitally be duplicated to all offline touch points?