Alex Walker

Etail Sales Director, Europe
ACCO

ACCO Brands is the world’s largest supplier of branded office products including brands such as Rexel, Nobo, Derwent, GBC and Kensington.

Head-hunted from Amazon to take ownership of the 'Online' three year strategy and roadmap, Alex is P&L responsible for all of ACCO’s European online sales with pure-play ‘etailers’ including Amazon EU (UK, DE, FR, IT, ES) and lead for Global Amazon Working Group.

He Created a cross-functional framework to focus teams on input KPIs such as Selection, Conversion, Discoverability, Traffic and In-Stock Availability and leads initiatives at the global and European level related to growing ACCO's business with Amazon as well as launching D2C e-commerce in Europe for selected brands.

Alex will show us how to manage dealers in a market place environment to close morning of 7 December.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Day 1: 7 December 2016

Thursday, July 7th, 2016

11:40 Case-Study: How to Build Your Own Marketplace to Support Price Transparency Whilst Protecting your Manufacturer/Distributor relationship

Head-hunted from Amazon to take ownership of the ‘Online’ 3-year strategy and roadmap, Alex is P&L responsible for all of ACCO’s European online sales with pure-play ‘etailers’ including Amazon EU (UK, DE, FR, IT, ES) and is lead for the Global Amazon Working Group. In his presentation he will detail:

What is the foreseeable evolution of competitive marketplaces in Europe and on a global scale?
How can an internal marketplace safeguard relationships with distributors while allowing direct touch points with your end customers?
What are the key elements to building an internal marketplace?
Would an internal marketplace provide more control over pricing strategy?
Can such a platform allow the capture of relevant customer data by manufacturers?