Adriana Vazquez-Estevez

Global E-Commerce Director
Diversey (Sealed Air)

With over 18 years of experience, working in global organizations with high level management, defining and implementing Business Strategies and Global/Regional Projects, Adriana is passionate about developing digital opportunities in the B2B space.

Check out the incredible speaker line-up to see who will be joining Adriana.

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Day 2: 8 December 2016

Sunday, August 7th, 2016

13:30 Case Study Revolution: How to Sell Online in a B2B World: Breaking Through the Noise

Adriana has over 18 years of experience defining and implementing business strategies and developing digital opportunities in the B2B space. Before setting you a challenge to discuss in your roundtable groups, she will detail:

From strategy all the way down to execution, what are the key milestones to establishing a sound direct sales strategy?
Tested processes to get buy-in: pilot projects, measurement, tracking and ROI in support of direct sales in B2B
Lead nurturing and tracking: the road to conversion in B2B direct sales
How to generate brand awareness
NPS, customer advocacy and word of mouth: can your B2B brand be supported by a community?
How to foster a culture of thinking fast and digitally to nurture more leads and convert